WHITNEY MARSTON PIERCE
A CONSULTING CMO FOR A NEW MARKET
Whitney has been in the creative consulting space for over fifteen years. She began her career advising established companies in connecting with new audiences. Since then, she has continued to connect brand and audience, expanding her skill and knowledge through multiple industries. As CMO for numerous startups spanning finance to art, fashion to music, and tech to medical devices, she turns exciting ideas into viable, vibrant businesses. Known for her calculated creativity and innate knowledge of the human condition, she builds systems for growth to effectively propel customer conversion.
Give me a minute, I gotta do the spiel.
I've been known to say, "it's no longer survival of the fittest, in fact, for brands, it's survival of the fittingest." You can know who your perfect audience is, what they're doing, and how they react to literally anything. Let's put those analytics to work, and create exciting stuff and with panache and purpose. Now is the time to marry data and creativity, and for them to fully inform one another. I'm a brand steward that spearheads growth, realigning the game to fit a fresh playing field.
AVAILABLE FOR LIMITED ENGAGEMENTS:
LAUNCH, PIVOT, RESTRUCTURING, REFOCUSING, HIGH LEVEL CONSULTING, MARKETING CARTOGRAPHY.
DATA INFORMS CREATIVITY & INGENUITY INFORMS DATA USE // ART + SCIENCE // THE MAGIC WILL NOT DIE
I KNOW ALL OF THESE WORDS, WHAT THEY MEAN, AND CAN IMPLEMENT THEM TOO!
A/B Testing, Analytics, Application Programming Interface (API), B2B (Business-to-Business), B2C (Business-to-Consumer), Blogging, Business Blogging, Bottom of the Funnel, Bounce Rate, Buyer Persona, CTA (Call-to-Action), CAN-SPAM, CASL, Churn Rate, Clickthrough Rate (CTR), Closed-Loop Marketing, Conversion Path, Content, Content Management System (CMS), Content Optimization System (COS),Context, Conversion Rate, Conversion Rate Optimization (CRO, Cost-per-Lead (CPL), Crowdsourced Content, Customer Acquisition Cost (CAC), Customer Relationship Management (CRM), CSS, Dynamic Content, Ebook, Editorial Calendar, Email, Engagement Rate, Evergreen Content, Facebook, Form, Friction, Google+, Hashtag, HTML, Inbound Marketing, Inbound Link, Infographic, Instagram, JavaScript, Key Performance Indicator (KPI), Keyword, Landing Page, Lead, Lead Nurturing, LinkedIn, Lifecycle Stages, Lifetime Value (LTV), Long-Tail Keyword, LTV:CAC, Marketing Automation, Microsite, Middle of the Funnel, Mobile Marketing, Mobile Optimization, Monthly Recurring Revenue (MRR), Native Advertising, Net Promoter Score (NPS),News Feed, No-Follow Link, Offer, On-Page Optimization, Off-Page Optimization, Page View, Pay-per-Click (PPC), Product Matrix, Pinterest, Qualified Lead, QR Code, Responsive Design, Return on Investment (ROI), Retweet, Search Engine Optimization (SEO), Sender Score, Service Level Agreement (SLA), Small-to-Medium Business (SMB), Smarketing, Snapchat, Social Media, Social Proof, Software-as-a-Service (SaaS, Top of the Funnel, Twitter, Unique Visitor, URL, User Experience (UX), User Interface (UI), Viral Content, Webinar, Website, Word-of-Mouth (WOM, Workflow, XML Sitemap, YouTube, Zoom
ALL RIGHTS RESERVED 2020
